Fred & Farid ad agency in Paris has created a striking series of images featuring stunt men and women in its latest campaign for Wrangler.
The ads feature Hollywood stunt people performing daredevil acts including jumping from windows, being set on fire, and falling through panes of glass. The performances were all captured by photographer Cass Bird, and together form a striking set of advertising images.
The images are the latest in the Wrangler We Are Animals campaign, which began in 2008, and aims to give a modern twist to the brand's cowboy image. The whole campaign has placed photography at its centre, with minimal branding, an unusual approach in advertising today but highly effective.
source : creativereview